[youtube http://www.youtube.com/watch?v=m_aubcM-vIs?wmode=transparent]As Trendhunter reported, the motto of EqualPayday is, “The less you earn, the longer you work. Close the wage gap.” This commercial created by ad agency Mortierbrigade is an attempt to make the viewer uneasy. "This unease in their life is paralleled by the viewer watching the commercial as the grannies make eyes with the camera in skimpy outfits. While these images look quite unnatural, the EqualPayday ad is surely illuminating how unnatural it is for these women to still be in the workforce because of wide wage gaps."
To learn more about pay equity: http://www.pay-equity.org/index.html
To read more about the commercial: http://www.trendhunter.com/trends/equalpayday