The New Kinsey: Our Internet Searches Inform Modern Sexuality



Part of the reason I like working at the Museum of Sex is the fact sex can be studied from every field imaginable. It is science, art, technology, social histories....every discipline can and enjoys talking about sex. Finally, computational neuroscientists have their day in the sexual sun. Ogi Ogas, a Boston Ph.D. student, along with Sai Gaddam have been "analyzing the results of a billion anonymous Web searches, [and] claim to have determined the sexual behavior of more than 100 million people.

So what does this all mean? "The most popular erotic searches are relatively conventional, with just 20 interests accounting for 80 percent of all searches." Youth is the most search term.

According to their website, "Ogas and Gaddam analyzed a billion web searches, a million Web sites, a million erotic videos, a million erotic stories, millions of personal ads, and tens of thousands of digitized romance novels. By combining online behavioral data with cutting edge neuroscience, Ogas and Gaddam have uncovered startling truths. Men prefer overweight women to underweight women. Women enjoy reading about two heterosexual men having sex. Men often seek erotic videos featuring women in their 50s and 60s. Other than preferring males, gay men have almost identical sexual desires as straight men."

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